--- title: A Successful Web Project Starts During Design - Oshyn description: It's crucial to have expert feedback from DXP implementation experts during design to ensure technical feasibility & a successful, high-performing website. url: http://www-qa.oshyn.com/solutions/design-support --- # A Successful Web Project Starts During Design A website design project is a significant investment. To maximize your return and set your project up for success, we offer expert support throughout the design phase. ![Visual designer with a wireframe in the back](https://www-qa.oshyn.com/-/media/Oshyn/Solutions/Design-Support/design-support_hero.png?rev=c41514fdfa0d477692d06f3d85c75b33&hash=109EA7C0AA47C38BD9D17946C7A474DC) ## Why involve the technical team during the design phase? When technical developers aren’t involved during design, website projects can take longer and cost more than they should. Additionally, the site is more likely to experience performance and UX issues, which can reduce its overall marketing effectiveness. ### Potential Issues #### Technical Feasibility ![Technical Feasibility](https://www-qa.oshyn.com/-/media/Oshyn/Solutions/Design-Support/design-support_tab1-technical-feasibility.jpg?rev=1557624d1242404aa5cadd08b38c62d0&hash=D1264521A3691E1C8A8967B283921DBF) Unrealistic Designs: Designs that look visually appealing may be technically complex, expensive, or even impossible to implement within the given budget and timeline. Platform and Browser Compatibility: Designs might not account for how they will render across different web browsers and devices, leading to inconsistent user experiences. #### Performance ![Performance](https://www-qa.oshyn.com/-/media/Oshyn/Solutions/Design-Support/design-support_tab2-performance.jpg?rev=009489e121a143dfa572abbc32c04b00&hash=581EF063931BB1EF92821062B7BB1360) Slow Loading Times: Designs that are too graphically intensive, use large unoptimized images, or rely on complex animations can lead to slow website loading times, which negatively impacts user experience, bounce rates, and SEO. Inefficient Code: Some complex designs may require code that is bloated or unoptimized, further contributing to slow performance. #### UX and Usability ![UX and Usability ](https://www-qa.oshyn.com/-/media/Oshyn/Solutions/Design-Support/design-support_tab3-ux-usability.jpg?rev=1243020a7d9045bf98fce2d31a3ff8fa&hash=0339D957CE1E50F630EF09F16AD4542E) Poor Navigation: While designers focus on visual flow, developers can identify potential technical hurdles in implementing intuitive navigation systems. Accessibility Issues: Designs might not meet accessibility standards (e.g., ADA compliance), making the website unusable for people with disabilities and potentially leading to legal issues. Developers are often knowledgeable about these requirements. #### Maintainability and Scalability ![Maintainability and Scalability](https://www-qa.oshyn.com/-/media/Oshyn/Solutions/Design-Support/design-support_tab4-maintainability-scalability.jpg?rev=24f68330bc3b4248a429ef9fcee8abed&hash=DC4C107BE7F3BB1CA66AD8CE902D47FC) Poor Navigation: While designers focus on visual flow, developers can identify potential technical hurdles in implementing intuitive navigation systems. Accessibility Issues: Designs might not meet accessibility standards (e.g., ADA compliance), making the website unusable for people with disabilities and potentially leading to legal issues. Developers are often knowledgeable about these requirements. #### Communication and Workflow ![Maintainability and Scalability](https://www-qa.oshyn.com/-/media/Oshyn/Solutions/Design-Support/design-support_tab4-maintainability-scalability.jpg?rev=24f68330bc3b4248a429ef9fcee8abed&hash=DC4C107BE7F3BB1CA66AD8CE902D47FC) Misunderstandings: A lack of early collaboration can lead to misunderstandings between marketing/design and development teams, resulting in rework, delays, and frustration. Scope Creep: Without developer input on the feasibility of design elements, the project scope can expand unexpectedly, increasing costs and timelines. ### Expert Advice Advice from our platform experts who know the software inside and out. We know what the software is capable of and the most effective ways to apply those capabilities. This process can help your creative team discover new ideas based on what’s possible. ![Expert Advice](https://www-qa.oshyn.com/-/media/Oshyn/Solutions/Design-Support/design-support_1-expert-advice.png?rev=81efc77fbc2840959250341431910af5&hash=E561260E1100811B10075F75A25A09C5) ### Design Feedback As your designers begin turning ideas into reality by crafting wireframes and designs, our team evaluates and provides feedback on overall feasibility and on ways to optimize components to best fit the budget. Furthermore, we help ensure the designs meet accessibility standards, will load quickly, and are structured to make content editing easier for your content team. ![Design Feedback](https://www-qa.oshyn.com/-/media/Oshyn/Solutions/Design-Support/design-support_2-design-feedback.png?rev=fc3914e8c42e4447ac019e752fc2b977&hash=371887805CD3E7753B3D440790E01A5E) ### Documentation For efficiency’s sake, we will begin to prepare documentation during the design phase that will be completed before implementation begins. This ensures that development is as efficient as possible. The idea is not to overdo it; we create just enough documentation to ensure that the developers have what they need to know so they understand how things should be built. Additionally, it’s vital for our clients to know what to expect and that they agree to how we’ll do it. ![Documentation](https://www-qa.oshyn.com/-/media/Oshyn/Solutions/Design-Support/design-support_3-documentation.png?rev=4927c1b95c094fe3903852fc66427fd2&hash=6236BFB6A67F57C0BE8F2441CC19828C) [Talk to Us About Your Web Project](#contactUs) ## Who’s on the team? Our team integrates seamlessly with your designers and stakeholders to ensure a technically-sound, high-performing, user-friendly, and maintainable website. ![Design Phase Team](https://www-qa.oshyn.com/-/media/Oshyn/Solutions/Design-Support/design-support_design-phase-team.png?rev=bee47612127a4754af65c3cd1184e616?) Oshyn’s deep expertise across the leading DXP platforms enables effective collaboration with designer that aligns technical feasibility with creative vision to streamline development. [Talk to Us About Your Web Project](#contactUs) ## Our Success Stories [All Case Studies](http://www-qa.oshyn.com/work) - SANDAG A New Website on Sitecore XM and Azure Boosts Accessibility Scores SANDAG partnered with Oshyn to launch a modern, accessible Sitecore website on Azure, improving usability and boosting accessibility scores to over 90/100. Read more - ALS Global Building a New Multi-Lingual Website and Brand Identity for ALS Global ALS Global upgraded to a new DXP to enhance the site's digital marketing. Oshyn, chosen for its Sitecore expertise, successfully implemented Sitecore XP. Read more ## Related Insights ### [Bridging the Gap Between Design and Development](https://www-qa.oshyn.com/blog/bridging-design-development) ![Over stretched business man](https://www-qa.oshyn.com/-/media/Oshyn/Insights/Blog/2024-11-08-Bridging-the-Gap-Between-Design-and-Development/blog_thumb_gap-design-development.jpg?rev=f58634eb979d4dcf8b419ed99c67a724&hash=700EBE0B47144F804A95620D65E7D1E5) - **Author**: Suset Acosta - **Tag**: BLOG ### [How to Manage Scope During the Website Design Phase](https://www-qa.oshyn.com/blog/how-to-manage-design-phase-scope) ![Screen flow during design phase](https://www-qa.oshyn.com/-/media/Oshyn/Insights/Blog/2023-09-How-to-Manage-Scope-During-the-Website-Design-Phase/blog_thumb_design-phase.jpg?rev=abce4636a6c940eb9af3f4f65572b5e7&hash=FBDC84CBFF451292CD7ACF7E7C9E7A44) - **Author**: Christian Burne - **Tag**: BLOG ### [User Experience Design: The Complete Guide](https://www-qa.oshyn.com/blog/user-experience-design-guide) ![UX designers at work](https://www-qa.oshyn.com/-/media/Oshyn/Insights/Blog/2023-07-User-Experience-Design--The-Complete-Guide/blog_thumb_ux-design.jpg?rev=f41b5de8dce0464cbd2c9fc057c1a6ac&hash=9695E9A40BD827B1253BC4575C26D76E) - **Author**: Oshyn - **Tag**: BLOG